AfroCrowd

About the Client

AfroCROWD — short for Afro Free Culture Crowdsourcing Wikimedia — is a New York City initiative founded in 2015 by Haitian-American digital activist Alice Backer. Their mission is to increase the participation of people of African descent in Wikipedia and the broader open knowledge movement, addressing the significant underrepresentation of Black history and culture in the world’s largest encyclopedia. They’ve partnered with institutions including the Brooklyn Public Library, the Schomburg Center for Research in Black Culture, and MoMA, and have received funding from the Wikimedia Foundation.

The Challenge

AfroCrowd needed a site that could serve multiple audiences: potential new participants who know nothing about Wikipedia editing, institutional partners considering collaboration, and media contacts covering knowledge equity issues. The site needed to communicate urgency, welcome beginners, and project the credibility of a serious, funded organization — all at once.

What We Built

A mission-forward site that leads with the “why” before the “what” — the knowledge gap, the stakes, the invitation to get involved. Event listings, partnership highlights, and a clear call to action for new participants. Clean, accessible, and organized for an audience that spans first-time Wikipedia visitors to Wikimedia Foundation grantmakers.

The Result

A website that serves AfroCrowd’s growth and visibility goals — helping them recruit new editors, communicate with partners, and establish their place in the larger open knowledge movement.